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County Executive's Office

Alliant Energy Center Strategic Design Study Committee Underway: Will oversee a $100,000 effort to define the Center's future

April 10, 2013
Supervisor Robin Schmidt (576-1161) Supervisor John Hendrick, Chair Dane County Board of Supervisors (446-4842)
County Board


Dane County Board Chair John Hendrick today announced his appointments to the Alliant Energy Center Strategic Design Study Committee. This group will develop a proposal for a community visioning process for the 164 acre Alliant Energy Center (AEC) campus, the site of numerous trade shows, entertainment, and the World Dairy Expo.


“The County Board included $100,000 in the 2013 budget for a study which will result in a strategic vision and market-driven, financially sustainable design for the Alliant Energy Center,” said County Board Chair John Hendrick.  “The Board is not only concerned with enhancing the market position of the AEC through investment in facilities, but also in making sure the community has a say in the planning process.  I know this committee will make community engagement a priority in the strategic design of the AEC campus,” he added.


The committee, created by a resolution approved last month by the County Board, will have 9 members.  Chair Hendrick has appointed County Board supervisors Robin Schmidt and Shelia Stubbs, County Clerk Scott McDonell, and Tom DeChant, a neighborhood representative.  Mayor Soglin has indicated that Alder-elect John Strasser will serve as his appointee and the Greater Madison Convention and Visitors Bureau representative will be Deb Archer.  The County Executive also has three appointees to the committee and is expected to name them in the coming days.


“Over the past year, the Expansion Exploration Task Force has been developing recommendations for facilities on the AEC grounds,” said Supervisor Robin Schmidt, chair of the Public Works and Transportation Committee.  “I know the work of the task force will play a major role in the next steps of developing a strategic vision of the center.  I’m excited to be part of each of these groups and the potential to make the AEC campus a driver of economic development and public/private partnerships,” she said.